Jason David Hammer
- Role
- Vice President, Creative Design at American Dream
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Jason David Hammer
A visionary, people-centric, Senior Creative Executive delivering on a wide range of…
Experience
Vice President, Creative Design
Nov 2019 — Present
Delivering 83% fully leased occupancy with a luxury offering anchored by Saks Fifth Avenue, Hermès, Tiffany & Co, and Saint Laurent. Attracting 3.5 million visitors, with visitors to the attractions over 4 months post the pandemic re-opening on 1st October 2020, and 3.5 million square feet being occupied since 1st January 2021. • Work closely with multi-disciplinary Project Teams, leading and directing a team of Retail, Graphic, and Visual Designers in the production of all marketing collateral, ensuring all visual communication and brand standards are met, maximizing their creativity while providing high performance operating guidelines. • Working with best-in-class photographer talent, directors, hair and makeup artists, models, modeling agencies, advertising directors, video editors, casting agents, music, and production companies. • Overseeing and maximizing profitability, deliverables, timelines, and budgets for the Creative Department. • Hiring, coaching, training, and developing teams, reviewing their work, troubleshooting, and providing feedback for continued growth and succession planning. • Translating marketing objectives into clear creative strategies, including seasonal campaign imagery and over-the-top experiential installations, managing the creative process from concept to completion. • Developing and delivering the brand and messaging, relaunching its Social Media presence and impact, growing the number of Instagram followers from to 311K. • Overseeing photography and photoshoot process and video and motion graphics workflow from pre-production to production, to post-production. • Leading on the successful delivery of the “Dream Drop program”, an incubator initiative offering 48 spaces for DTC brands to showcase the future of brick-and-mortar retail with innovative products, amplifying their brand essence, driving traffic, and increasing sales, bringing in $60k in revenue daily.
Skills
- Styling
- Customer Service
- Fashion
- Trend
- Marketing
- Luxury Goods
- Window Displays
- Trend Analysis
- Merchandising
- Fashion Design
- New Store Development
- Trend Forecasting
- Retail
- Visual Merchandising
- Apparel
- Sales
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