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Current company Fortune Favors
Food and Beverage Manufacturing · 14 employees · Founded 2018 · Madison, Wisconsin, United States
Life is moments, connected. We believe fortune favors those who weave wonder into weekdays, who make magic from mundane. We are a nut company that savors the occasion of being alive. A nut company that believes in the magnitude of a moment. Our pecans, perfect companion pieces — magic seeds sown for sharing. Nuts, enchanted in a world of daily occurrences that when examined, contain opportunity to share, to seek magic, to let the light in. Fortune Favors | Enchant Every Moment Fortune Favors began as a mistake. Or was it something more magical, more.fortuitous? Eric was hard at work in the kitchen, the stovetop crowded with pots and pans, when he accidentally dropped some pecan halves into the wrong pot. When he saw them again later, he stopped and looked more closely. They had a perfect, shiny glaze as though they had been intentionally and carefully conjured. He tasted one, and was surprised at how crunchy and delicious it was. Over the next hour, as if in a trance, he ate them all. He added salt to a second batch, and shared them with family and friends. They were instantly spellbound, and a ritual was born: Eric would prepare these enchanting treats for campfires or holiday gifts, and they would be instantly and utterly devoured. He marveled every time someone took their first bite. In all of his legendary culinary career, he had never seen a food make people as happy as his candied pecans did. In a leap of faith, Eric left his primary career as chef in 2018 to found Fortune Favors (originally called Nutkrack), with co-founder Jessica Benish. He went about the task with a humble and grateful Midwestern sensibility along with a healthy dose of nostalgia and humor. Today, Eric and a small team of food-lovers are sharing Fortune Favors candied pecans across the nation. Fortune Favors those who taste something extraordinary, and share it!