Jason Clay
Public Information Officer @California Department of Forestry and Fire Protection (CAL FIRE)
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WORK HISTORY
Public Information Officer @California Department of Forestry and Fire Protection (CAL FIRE)
St Helena, CA, US
Act as a Unit spokesperson and advise top management on the public relations implications of CAL FIRE’s activities• Expeditiously and proactively communicate information to the media and public, as well as coordinate responses with various Government Agencies and Organizations as incidents arise• Respond to regular inquiries from the media, public, government organizations and constituents• Prepare press releases, speeches, social media posts, videos/photos and other materials for public consumption/education• Organize and coordinate visits, tour request and community outreach events• Collaborate with Unit leadership to develop, implement, establish and maintain the CAL FIRE LNU public image• Develop and maintain strong relationships with the media, internal units, external government agencies and organizations• Perform difficult, complex and sensitive work promoting CAL FIRE’s mission• Conduct and prepare officials for interviews and media briefings
EDUCATION
University of Colorado Boulder
BA, Economics
University of Denver
Public Safety Leadership Development Program, Daniels College of Business
SKILLS
ABOUT JASON CLAY
Accomplished communications and media relations leader with 19 years of experience shaping public perception, leading crisis communications and building trusted relationships with the media, constituents and the public. Skilled at translating complex or technical information into compelling stories that inspire confidence and understanding. Known for clarity under pressure, creative storytelling and cross-functional collaboration across high-stakes environments. Passionate about what I do.CORE COMPETENCIES• Strategic Communications & Media Relations• Crisis & Risk Communications• Narrative Development & Storytelling• Executive Counsel & Public Spokesperson• Message Development & Press Strategy• Cross-Functional Collaboration• Content Creation (Video, Social, Digital)
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