Jason 程烁 Cheng
Advisor to Founder @Amazn Hq
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WORK HISTORY
Advisor to Founder @Amazn Hq
Los Angeles, CA, US
Spearheaded the partnership outreach, evaluation, development, negotiation, and signing with a premier sports entity for its inaugural tournament• Oversaw the planning and development of marketing material by working with internal and external teams across different regions and time zones• Maintained client’s overall satisfaction through clear, collaborative, and empathetic communication• Ensured clarity, progress, and timely deliverables by establishing a project tracker and structured follow-ups• Proactively brainstormed solutions to address challenges and potential roadblocks during execution• Managed product assortment, pricing, and retail merchandising for the annual pop-up event at the showcase
EDUCATION
Beijing Jiaotong University
Bachelor of Science - BS
University of Oregon - Charles H. Lundquist College of Business
Master of Business Administration (M.B.A.)
ABOUT JASON 程烁 CHENG
Seasoned sports strategist and basketball subject matter expert with 13 years of experience driving category growth and partnership activations across North America and Asia. Proven success in delivering enterprise revenue growth and driving key strategic initiatives at scale. Highly experienced in cultural diplomacy, bridging external global clients and internal cross-functional teams to achieve impactful executions and measurable growth.
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