Jason Booth
Global Marketing Competitive Strategies Director @Siemens Healthineers
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WORK HISTORY
Global Marketing Competitive Strategies Director @Siemens Healthineers
Responsible for developing competitive strategies and tools to position products effectively in the market, ensuring profitability while delivering value to customers. Analyzes competitive intelligence, market research, and key wins to drive differentiation and strategic advantage. Develops go-to-market campaigns with detailed playbooks aligned to portfolio goals. Facilitates knowledge sharing across global teams, leveraging top performers\' expertise to enhance competitive insights. Supports the transfer of successful local initiatives in alignment with brand strategy, balancing global consistency with regional relevance. Designs tools to empower sales teams in quantifying and selling the value of differentiated solutions. Monitors market competition, providing insights for portfolio positioning and strategic decision-making. Collaborates with marketing teams to refine product positioning and create targeted campaigns to drive market share growth. Engages in commercial discussions with regional teams to assess performance against competition, track sales effectiveness, and align with broader strategic initiatives.2025: Global Marketing Organization Heroes - Performance Driver Award
EDUCATION
University of Arizona
B.S. Health Sciences
American Association for Clinical Chemistry
Certificate
William & Mary – Raymond A. Mason School of Business
Beckman Coulter Emerging Leader Program Certificate
Western Governors University
MBA Healthcare Management
SKILLS
ABOUT JASON BOOTH
Experienced Medical Laboratory Scientist, Senior Sales Consultant, Global Product…
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