Jason Bennett
Senior Analyst | Advisory Services | Digital & Analytics at EY-Society
- Role
- Senior Analyst Tech Consulting Ai and Data at EY
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Jason Bennett
I believe customer service is the primary driver of success in any saturated market. I strive for goal achievement and return on marketing spend for my clients through digital analytics, customer insight, and scalable processes.Specialties: marketing analytics; content management; technical audience targeting; campaign management; customer relationship management (CRM) and email marketing; social marketing execution; demand generation; online events; inbound content strategy; production/process optimizationcomScore Digital AnalytixAdobe (Omniture) Site Catalyst 14/15Microsoft SharePointWebTrends Analytics 9/10Google AdWords Certified - Search and Display Network Bing Ads Accredited ProfessionalGoogle AnalyticsVisual Web OptimizerExactTarget reportingTweetdeckHootsuiteAgile methodologies for marketing and software development
Experience
Senior Analyst Tech Consulting Ai and Data
Jul 2016 — Present · Durham, NC, US
Managed global ad operations business for large digital publisher (50+ markets worldwide), covering inventory, partner and third party demand integration, and operational testing and troubleshootingDeveloped BI hierarchy for tracking ad sales productsProvided marketing reporting and analysis
Education
Presidio Graduate School
Master of Business Administration (M.B.A.), Sustainability Studies
2014 — 2016
Wake Forest University
Bachelors, Business Administration, Classical Studies
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