Jason Atkinson
Programmatic UA & CTV Growth Leader | Mobile Revenue Expansion | Strategic Channel Development
- Role
- Sales Director at Smadex
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jason Atkinson
Growth and Revenue Executive | Programmatic, Mobile UA, Connected TV | US Market ExpansionExecutive leader with 10+ years scaling programmatic user acquisition and CTV across social, ecommerce, casino, gaming, fintech, retail, and emerging digital verticals.Proven record of driving US market growth, leading strategic channel development, and expanding multi-million dollar revenue portfolios within complex ad-tech ecosystems. Experienced in building performance infrastructure that delivers measurable incrementality, strengthens distribution leverage, and compounds long-term revenue.Trusted to align sales, product, and performance teams around disciplined, data-backed expansion strategies that increase market share and enterprise value.
Experience
Sales Director
Apr 2025 — Present · San Diego, CA, US
Smadex is a leading programmatic DSP, driving performance-focused user acquisition (UA), Connected TV (CTV), and retargeting solutions tailored for mobile apps. I help to drive new business and strategic partnerships, working closely with app developers and marketers to craft custom programmatic strategies that scale growth, optimize ROAS, and leverage Smadex’s advanced machine learning and targeting capabilities. My role bridges client needs with cutting-edge ad tech to deliver measurable, high-impact results across the mobile ecosystem.
Education
San Diego State University
Bachelor of Science (BS), Marketing (Specializaton in Integrated Marketing Communications)
2010 — 2012
Grossmont County Community College
Associates Degree, Business Administration
2008 — 2010
Skills
- Advertising
- Sales
- Email Marketing
- Team Building
- Customer Acquisition
- Account Management
- Social Media
- Marketing Research
- Internet/Interactive Marketing
- Ppc
- Leadership
- Integrated Marketing
- Media Buying
- Strategy
- Online Advertising
- Sem
- Customer Relationship Management (Crm)
- Mobile Marketing
- Social Networking
- Publisher Development
- Social Media Marketing
- SEO
- Integrated Marketing Communications Planning
- Marketing Communications
- Business Development
- Digital Marketing
- Relationship Marketing
- Online Marketing
- Statistical Data Analysis
- CRO
- Customer Service
- Mobile Devices
- Google Analytics
- User Acquisition
- Monetization
- Market Research
- Marketing
- Relationship Management
- Search Engine Optimization (SEO)
- Direct Marketing
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