Jasmin Francis-Bush
Founder @Likeness Licensing Agency
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WORK HISTORY
Founder @Likeness Licensing Agency
Founder of the Likeness Agency, a boutique firm dedicated to ensuring diverse artists, creators, brands, musicians, athletes, estates, institutions, and more have access to the $300 billion global licensing merchandise industry. We support clients from product development, manufacturing, brand, legal IP protections, retail strategy, program management, and launch across digital, social, e-commerce, and brick-and-mortar.
EDUCATION
University of Florida
Bachelors of Science, Sports Management
Fashion Institute of Technology
Non-Degree, Fashion PR and Special Events
Savannah College of Art and Design
Masters of Arts, Luxury Fashion Management
New York University
Non-Degree, Event Production
SKILLS
ABOUT JASMIN FRANCIS-BUSH
Jasmin Francis-Bush is a creative Marketing executive leading large teams across Branding, Communications, Advertising, and Licensing developing comprehensive strategies and campaigns.She began her career in Entertainment and Sports with the National Basketball Association (NBA) supporting NBA All-Star Weekend and International games, along with ESPN GameDay and MTV Video Music Awards. Jasmin transitioned into Fashion and Retail leading Public Relations, Events, and Marketing Partnerships for Bloomingdale’s and Macy’s Inc. She has also overseen multi-million dollar marketing budgets, licensing, and digital efforts for Men’s Wearhouse, Williams-Sonoma-Pottery Barn brands, and Nintendo of America. Areas of expertise include Marketing Strategy, Brand Management, Business Development, Team Building, across the Channel specific: Social Media Marketing, Content Management, Email, Online Marketing, E-commerce, Search Engine Optimization, Digital, Experiential, Event Management, Sales, Advertising, and Public Relations.Jasmin recently founded the agency, Likeness Licensing focused on securing licensing opportunities to creatives, artists, museums, institutions, and more to ensure equity and diversity across the industry. She is also the Head of Marketing, Advertising, Brand Management, and Licensing at the University of California, Davis. Supporting over students and staff, and faculty to drive awareness of how the university is solving the world’s biggest issues as a top public research institution across Climate Change, Food Insecurity, Health, and the Arts.Jasmin received her Bachelor of Science from the University of Florida and a Master of Arts from Savannah College of Art and Design (SCAD). Additionally, she has been awarded Top 40 under 40 West Coast Brand Innovators, and multiple CASE, and Educational Awards 20••••22 including Platinum, Gold, Silver, Bronze, and Circle of Excellence.Portfolio jasminfrancisbush.comLikeness Agency likeness-agency.com Please contact Jasmin to discuss consulting or career opportunities: j••••••••@gmail.com
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