Jasmine Zhu

Media and Public Relations Marketing Specialist @InGenius Prep

New Haven, CT, US

Plan and Execute partner-led events, and ensure seamless coordination from marketing planning to completion- Manage regional events, including logistics, vendor coordination, and creative design, to maximize engagement and impact- Collaborate on in-person events, webinars, and virtual engagements to strengthen media outreach and audience connection- Developed and managed multi-channel marketing materials, including event flyers, promotional assets, and post-event content, aligningwith brand messaging and company goals, achieving a 20% increase in lead generation-Created targeted email campaigns and marketing materials for diverse audiences, driving consistent engagement and incremental sales- Analyzed audience behavior metrics (e.g, conversions, website performance) to refine strategies and improve ROI- Partnered with sales and business teams to curate product assortments and functional capabilities that supported strategic goals.