Jasmine Wu
UX Researcher @ Mint Mobile
- Role
- User Researcher at Mint Mobile
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Jasmine Wu
Qualitative researcher with innate curiosity for the world around me, with a mission to help create human-centered experiences everywhere they matter.I’m driven to create inclusive, intuitive experiences for diverse global audiences. To me, great UX research blends empathy to create experiences for the user, with measurable business impact and aligns with strategic goals. I bring a multidimensional perspective—with experience across e-commerce, telecom, and edtech, grounded in a strong foundation in psychology.Eager to connect with like-minded professionals!
Experience
User Researcher
Sep 2023 — Present
I lead digital and product optimization at Mint Mobile and Ultra Mobile using both qualitative and quantitative methods. I’ve conducted and analyzed 50+ user interviews, 20+ surveys, 10 moderated tests, and 20+ usability studies, leveraging behavioral tools like Contentsquare to surface actionable insights. I manage end-to-end research—from recruitment through reporting—delivering findings that have significantly improved user engagement and informed fast paced A/B testing initiatives and product launches.
Education
Boston University
Bachelor of Arts - BA, Psychology
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