Jasmine Summerset-Karcie

About Jasmine Summerset-Karcie

I\'m a sucker for a great turnaround story. I seek out brands everyone hates because I believe the most hated brands can become the most beloved if we stop writing ads and start making change. Turnarounds are the result of internal policy and value changes; of standing for something that will make a difference in the world, and your customers\' lives. It\'s only once that work is done that we have a story to tell. I like the work, the story is the reward. Changing consumer\'s hearts and minds is what gets me out of bed in the morning. Helping companies do the right thing is what keeps me up late at night. In my role I\'ve got some exciting challenges ahead. Ideas welcome. Skills: Brand & communications strategy, original insight, consumer acquisition & retention, offline, digital & social marketing, brand partnerships & events, editorial strategy, measurement, brand management, political advocacy, global marketing strategy, marketing operations, research, product development and change management.

Experience

1. Global Director of Brand Marketing (Meta Master Brand)

   Meta

   Jan 2020 — Present · San Francisco, CA, US

   Focused on defining who we are, what we stand for, and what we build in order to drive positive opinion and use of Meta products. Primarily responsible for leading Brand Management and multidisciplinary campaign teams. Have also led Strategy, Social and Brand Operations teams. Experience and day to day management includes but is not limited to…- Ongoing strategic development of long term company vision- Brand positioning & repositioning strategy (FB Inc launch, Meta launch, new product launches)- Outbound consumer marketing efforts (comms strategy, cross-team integration, online, offline, social, experiential)- Team operations (planning, team structures, offsites, internal comms)- Company-wide consulting & strategy development- Brand excellence (strategy, design, review of all Meta branded efforts)- Corporate website (vision, SEO, management of cross functional team)- Agency relationships & management

Education

• University of California, Davis

  Bachelor of Arts, American Studies (emphasis Race, Gender and the Media)

  1999 — 2003