Jasmine Sisk

About Jasmine Sisk

We live in a world overflowing with data—clicks, impressions, engagement rates, and conversion metrics. But behind every number is a person with a need, a challenge, or a curiosity. That’s where I come in. As a growth marketing leader, I don’t just focus on data—I focus on what it reveals about people. What drives them to take action? How do they move from awareness to loyalty? By blending strategy, psychology, and technology, I help businesses create meaningful connections that fuel demand, accelerate pipeline, and drive revenue growth.From SaaS and additive manufacturing to healthcare innovation, environmental solutions, and solar energy, I’ve led multi-channel strategies that don’t just optimize CAC and ROI but build relationships that last. Whether through ABM, content marketing, paid media, or lifecycle strategies, I use data not just to measure success, but to refine how we engage, educate, and convert. But my passion goes beyond execution. As a mentor and adjunct professor with a focus on consumer behavior, I love sharing real-world insights and crafting compelling stories that bridge the gap between theory and practice, helping both organizations and future marketers navigate the evolving digital landscape.At the heart of it all, I believe the best marketing isn’t just about numbers—it’s about understanding people and delivering value at every step of their journey. I\'d love the opportunity to connect and explore how we can turn insights into action!

Experience

1. Global Market Development Manager Rigid Business

   Thermo Fisher Scientific

   Aug 2025 — Present · Carlsbad, CA, US

   Developing strategic annual marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities. Regularly reporting performance to key leaders and build improvement plans as needed. Driving demand generation programs and evaluate the performance and optimization plans. Ensuring focus on customers and addressing their pain points. Crafting marketing content across customer journey optimized for various channels, including web, video, social media, paid search and display advertising. Creating channel promotional plans. Developing selling tools and customer facing materials. Acting as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs. Coordinating with global functions to ensure consistency with brand profiles and company standards. Partnering with regional marketing development managers to build and implement marketing programs within their regions.

Education

• Columbia Southern University

  Doctor of Business Administration, Marketing

• Valdosta State University

  Bachelor’s Degree, Marketing

• Valdosta State University

  Master of Business Administration - MBA, Marketing

Skills

• Organization
• Self-Confidence
• Proficient Typing Skills
• Social Networking
• Social Media Marketing
• Powerpoint
• Leadership
• Business Communications
• Microsoft Office
• Sales
• Journalism
• Singing
• Customer Service
• Impromptu Speaking
• Public Speaking
• Strategic Planning
• Event Planning
• Fbla
• Multi Tasking
• Budget Development
• Website Administration
• Money Management
• Job Interview
• Facebook
• Social Media
• Communication
• Team Building
• News Writing
• Writing
• Social Media Integration
• Print Collateral Design
• Computer Proficiency
• Marketing
• Research
• Composing Press Releases
• Project Management
• Social Media Strategist