Jasmine Singh
Lead Digital Marketing at Apollo Pharmacy
- Role
- Lead Digital Marketing at Apollo Pharmacy
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Jasmine Singh
A result-driven digital marketing professional with over 9 years of experience across campaign management, consumer acquisition, and digital strategy. Currently leading digital marketing efforts at Apollo Pharmacy, where the focus is on optimizing ROI through data-driven acquisition strategies, channel management, and creative content development. Oversaw media planning and budget allocation across online and offline channels to drive new customer acquisition and engagement. With a proven ability to design impactful marketing roadmaps and enhance campaign productivity, contributed to boosting brand awareness and sales growth. Expertise in collaborating with cross-functional teams and leveraging digital tools to deliver measurable outcomes. Motivated by a mission to scale consumer loyalty and drive incremental value for one of India\'s largest healthcare brands.
Experience
Lead Digital Marketing
Aug 2021 — Present · Hyderabad, IN
Collaborate with agencies to develop growth strategies and digital marketing roadmaps focused on ROI and data-driven acquisition- Oversee consumer acquisition, cross-sell initiatives, and remarketing efforts to drive incremental sales and consumer loyalty- Manage media planning and budget across various channels, including Search, Display, Retargeting, Social, and Offline, focusing on new customer acquisition- Create campaigns to boost bill penetration of in-house brands and develop compelling creative content across multiple channels- Identify opportunities to enhance campaign productivity and efficiency- Design and maintain Apollo Pharmacy’s social media presence, optimizing spend and performance based on insights- Monitor marketing budgets and evaluate the effectiveness of online media campaigns- Lead international brand marketing campaigns for Holland & Barrett, Optibiotix, and Dr.Organic.
Education
Indira Gandhi National Open University
Bachelor of Arts (B.A.), English Language and Literature/Letters
Indian School of Business
Digital Marketing and Analytics
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