Jasmine Dawson
Senior Vice President, Digital @BBC Studios
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WORK HISTORY
Senior Vice President, Digital @BBC Studios
EDUCATION
University of Leeds
BA
SKILLS
ABOUT JASMINE DAWSON
With nearly 20 years in digital I\'ve built a career built on storytelling and audience obsession. From launching global campaigns to scaling digital businesses, my focus has always been on creating experiences that drive both emotional connection and commercial growth.I believe fandom isn\'t a niche - it\'s a business strategy.Whether it’s a cult TV show, a gaming universe, or a brand with a loyal following, fandom is the engine behind engagement, advocacy and long term value. My approach is simple: put fans first, and the business will follow.Over the years, I\'ve led high-impact digital initiatives across entertainment, media, and consumer brands. Delivering measurable results in audience growth, revenue, and brand equity. I\'ve worked with creators, communities, and platforms to turn passion into performance, and strategy into scale.Now, I\'m focused on building the next generation of fan-first experiences - where creativity meets commerce, and loyalty becomes legacy.
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