Jasmine Sadry

About Jasmine Sadry

Media and brand strategy leader and consultant focused on revenue-driven growth, paid media strategy, partnerships, and market expansion. I bring deep experience across communications, broadcast, digital, and integrated platforms, partnering with Fortune 500 brands, national agencies, and professional sports organizations to build campaigns that align creative strategy with measurable business outcomes while protecting long-term brand value. Brand Strategy & Marketing - Develop and execute multi-platform and omni-channel campaigns that drive audience engagement and brand visibility across digital, broadcast, OTT, and social media. Content Development & Media Production - Create visually compelling and sonically appealing content for websites, media blogs, articles, podcasts, radio, and TV to align with brand messaging. Public Relations & Brand Integrity/Compliance - Manage media relations, crisis communication, and reputation strategy, ensuring brand messaging remains consistent, authentic, and aligned with business objectives. Audience Engagement & Market Strategy - Leverage consumer insights, demographic analysis, and competitive research to identify market opportunities and optimize messaging strategies. Project & Event Management - Oversee projects from conception to execution, managing the entire creative, production, editing, and proofing process to ensure high-quality deliverables. Brand Partnerships & Business Development - Cultivate relationships with corporate sponsors, vendors, and agencies, driving revenue growth and long-term brand success. Experiential Marketing & Event Coordination - Plan, direct, and execute large-scale experiential events, sponsorship activations, and promotional campaigns for maximum audience engagement.Key Specialties:Marketing & Communications: Integrated Messaging, Targeted Marketing, Consumer Engagement, Campaign StrategyPublic Relations & Brand Integrity: Media Relations, Crisis Communication, Reputation Management, Corporate MessagingDigital & Broadcast Media: Content Creation, SEO/SEM, OTT, Podcasting, Social Media Strategy, Radio & TV ProductionBrand Development & Business Strategy: Brand Architecture, Partnership Development, Competitive Analysis, ROI OptimizationEvent & Project Management: Event Directing, Talent Management, Budgeting, Vendor Coordination, Sponsorship ActivationI’m driven by building thoughtful partnerships that turn strategy into impact and ideas into measurable results!

Experience

1. Director Strategic Marketing

   Salt Marketing Group

   Apr 2025 — Present · Dallas-Fort Worth, TX, US

   As part of the SALT Marketing Group team, I focus on building high‑impact partnerships and securing meaningful media placements that drive measurable growth for our clients. SALT is a full‑service marketing and media agency known for creating results‑driven campaigns and aligning brands with audiences in authentic, memorable ways.Key Contributions: Develop and negotiate strategic partnerships that expand brand reach and generate new revenue opportunities. Lead media placement initiatives across TV, radio, digital, podcasting, and live events—ensuring placements deliver strong ROI and align with client objectives. Collaborate with internal creative teams to shape messaging, protect brand voice, and execute integrated campaigns across multiple channels. Leverage relationships with top‑tier media outlets, influencers, and content creators to maximize exposure in competitive markets. Provide consultative guidance to clients on market positioning, promotional strategy, and sponsorship activation to ensure every placement connects meaningfully with its audience.

Education

• University of North Texas

  TV Broadcast Journalism/Political Science/Theatre

Skills

• Broadcast
• Editing
• Comedy
• Digital Video
• Commercials
• Broadcast Journalism
• Recording
• Voice Acting
• Entertainment
• Dalet
• Voice Over
• Adobe Audition
• Radio Host
• Audio Editing
• Radio Producing
• Television
• Radio Broadcasting
• Film
• Radio Promotions
• Emcee
• Music
• Radio