Jasmine Richardson
Director of Marketing & PR for Arkansas\' Largest Law Firm
- Role
- Director of Marketing & Public Relations at Friday, Eldredge & Clark, LLP
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Jasmine Richardson
A senior marketing professional with dynamic experiences orchestrating business…
Experience
Director of Marketing & Public Relations
Sep 2022 — Present
Prepare sophisticated, thoughtful and persuasive pitch material, including RFP responses and tailored marketing collateral.• Lead the planning and execution of firm events including seminars, webinars, client entertainment and receptions, in collaboration with the firm’s key attorneys. Develop targeted invitation lists, track RSVPs, attendee engagement and follow-up efforts.• Analyze and coordinate sponsorships and annual memberships to fully leverage benefits.• Research and identify legal industry trends to provide lawyers with an understanding of the competitive landscape and to position the firm for increased effectiveness in securing new clients.• Contributes to market recognition efforts, including overseeing the development of legal directory submissions (Meritas Law Firms Worldwide, Best Lawyers, Chambers USA, etc.).• Support the activities related to onboarding lateral partners and new lawyers• Proposes and supports updates to marketing materials including improvements to attorney biographies, website content and online profiles including LinkedIn.
Education
Arkansas State University
Bachelor's degree
2005 — 2010
Strayer University
Master of Business Administration - MBA
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