Jasmine R.

About Jasmine R.

Senior Level Media Executive - Content Distribution, Partnerships, Marketing Driven Licensing, Partnership and Marketing RevenuesCumulative results as executive for Lionsgate, Viacom, HSF, Telemundo, and Univision ABOUT MEJasmine launched her career in the media and entertainment industry at Univision Communications where she rose to the ranks of Vice President of Content Distribution and Marketing, orchestrating the carriage strategies and agreements for all the Univision Networks, and garnering industry awards for branding and acquisition campaigns. After serving at Univision, she worked in strategic business development for several leading media companies, including Telemundo and BET Networks. Within these roles, she brought in Fortune 500 companies that included major movie studios and brands as partners and developed co-branded promotional campaigns. Internally, she collaborated with leadership teams to define overall strategy and develop multimedia campaigns. Leveraging her sales and media skills, Jasmine then pursued one of her passions, working to develop young leaders and connecting brands to the growing U.S. Hispanic segment, and within the process, bringing a business idea to life which brought her to the Hispanic Scholarship Fund (HSF). In this role reporting to the CEO, she was in charge of creating successful growth strategies that would build HSF’s brand, successfully increasing awareness and revenue. She also continued to develop, cultivate and negotiate strategic partnerships with media/entertainment, corporate, and community entities. During her time there she also served as PR/Media Spokesperson.Jasmine, followed that success with an executive role at Lionsgate, as the VP of Marketing/PR and Partnerships for PANTAYA, the first-ever streaming destination for premium movies in Spanish. There, she oversaw the prep and launch of this new OTT service which included building the project plan, aiding in defining the product road map, forging lucrative distribution and marketing partnerships, as well as developing and implementing campaigns in support of their acquisition and retention goals. Additionally, she served as media spokesperson handling press inquiries, press and events.As Vice President of Distribution and Content Partnerships at Olympusat, she works closely with global media and tech companies to license out original and multicultural content, including linear PayTV and FAST Channels.

Experience

1. Head of Latin American Content Sales

   A+E Global Media

   Nov 2024 — Present

Education

• UCLA

  B.A.

• UCLA

  BA

Skills

• Advertising Sales
• Public Relations
• Media Relations
• Video
• Account Management
• Online Advertising
• Trade Shows
• Event Planning
• Management
• Strategy
• Social Media Marketing
• Business Development
• Digital Marketing
• Strategic Partnerships
• Press Releases
• Digital Media
• Sales
• Television
• Sales Management
• Integrated Marketing
• New Media
• Marketing Communications
• Broadcast
• Leadership
• Contract Negotiation
• Selling
• B2b
• New Business Development
• Salesforce.com
• Media Buying
• Event Management
• Digital Strategy
• Sales Process
• Media Planning
• Entertainment
• Entrepreneurship
• Negotiation
• Social Networking
• Brand Development
• Sponsorship