Jasmine Randhawa

About Jasmine Randhawa

Change is inevitable. Make your imagination a part of the process.Jasmine is a Communication and Marketing Strategist based in Seattle, who is focused on equity driven narratives for organizational change. She currently sits as a O&O Marketing Manager at Amazon Prime Video LATCANZ. Jasmine\'s passion and purpose lie in creating innovative, diverse, and inclusive centered organizations through communication and connection. As a 1st generation Punjabi American, she focuses heavily on uplifting and partnering with women of color in various industries to challenge narratives. As a forever student, Jasmine has earned her Bachelors of Public Relations from Central Washington University and her Masters of Communication in Communities & Networks from the University of Washington. She feels most alive when meeting and getting to know people, when hosting, or on long walks or hikes.By developing equitable communication practices and creative content for both internal and external marketing, we’re able to create a more equitable society through organizational change. I’m always looking to work with organizations, businesses, non-profits, people, who are interested in challenging marketing strategies to be brave and innovative of how we show up as an communication leaders for inclusivity and equity.

Experience

1. o & o Marketing Manager - Prime Video

   Amazon

   Jun 2025 — Present · Seattle, WA, US

   Drive customer growth and engagement for Amazon Prime Video across the LATCANZ region (Australia, Canada, New Zealand, Brazil, Mexico, Colombia, Chile, Argentina, Peru, and Latin America) through owned and operated marketing channels.Manage and optimize content calendars across Prime Video Storefront, Email, Amazon retail, and other O&O channels to maximize merchandising efficiency and share of voice allocationDevelop and execute merchandising strategies for key Prime Video titles including Prime Originals focusing on messaging, promotional campaigns, and customer segmentation.Create and schedule merchandising campaigns across Prime Video homepages on web, mobile apps, and living room devices, supporting new content launches and seasonal promotions.Optimize campaign performance through data analysis, A/B testing, and metrics-driven improvements, documenting results and sharing best practices across teams.Collaborate cross-functionally with marketing managers, country teams, and product leads to manage high-visibility placements and identify process automation opportunities.

Education

• Central Washington University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  2014 — 2016

• Yakima Valley College

  Associate's degree

  2012 — 2014

• University of Washington

  Master of Organizational Communication, Public Relations, Advertising, and Applied Communication

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Event Planning
• Social Media
• Nonprofits
• Videography
• Public Speaking
• Photoshop
• Microsoft Office
• Customer Service
• Social Networking
• Strategic Communications
• Microsoft Word
• Small Business
• Indesign
• Public Relations