Jasmine R.
Founder at Team Inferno & Multimedia Producer
- Role
- Founder at Team Inferno
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jasmine R.
Founder & CEO of Team Inferno, a media and esports brand built to create a safe space for marginalized communities and increase our representation in gaming. Since 2020, I’ve led all aspects of the organization, driving strategy, creative, partnerships, and operations.Under my leadership, Team Inferno has grown to 200K+ followers, 10K+ active community members, and consistent revenue through sponsorships, events, and merchandise. I’ve directed tournament series like the Blaze Cup, secured $40K+ in sponsorships, and built a creative team delivering platform-native content across Twitch, YouTube, TikTok, Discord, and Twitter/X. From live LAN coverage to branded content campaigns, I’ve positioned Inferno as a rising force in esports media.Alongside my work with Team Inferno, I bring professional production and marketing experience from roles at Span Enterprises and Skillshot Media, where I produced social-first campaigns and live-event content for brands including Mountain Dew, TELUS, and Brawlhalla World Championship. These experiences sharpened my skills in video production, community engagement, and partnership development.I’m passionate about esports, storytelling, and representation, and committed to building platforms that inspire the next generation of gamers and creators.
Experience
Founder
Apr 2021 — Present · US
Built a competitive esports and media brand with 50K+ followers, 10K+ active Discord members, monthlyrecurring revenue, and merchandise sellouts at live events- Directed social and content strategy across Instagram, TikTok, YouTube, Discord, and Twitter/X - growingengagement through platform-native storytelling and community programs- Led live coverage during major LAN and online tournaments, producing real-time updates, clips, and fanengagement that boosted reach and media attention- Secured $38K+ in sponsorships, developing branded content packages & social media campaigns- Led a creative team of video editors, graphic designers, and social media managers; set deliverables, mentored talent, and ensured brand consistency- Plan and host live events to promote our organization and sponsors - Create presentations for sponsorship pitch decks, event reports, creator/player recruitment, etc- Attend conventions and events to expand the organization’s network
Education
University of South Carolina
Bachelor of Arts - BA, Media Arts
2019
University of South Carolina-Lancaster
Dual Enrollment
2018 — 2019
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