Jasmine L. Guerra

Experience

1. Manager, Marketing and Communications

   Smithbucklin

   May 2022 — Present

   Lead cross-functional teams, spanning marketing, content, and design to deliver strategic marketing and communications solutions for professional healthcare organizations.Develop and execute integrated marketing strategies to drive membership growth, retention, and engagement.Oversee execution of complex marketing initiatives, develop detailed project plans, define scopes, assign team roles, and track progress against KPIs and budgets to ensure timely results.Design and execute comprehensive omni-channel event marketing strategies for both in-person and virtual events to achieve registration and attendance goals.Design and execute digital advertising campaigns designed to increase membership, engagement, awareness, participation, and sales.Develop compelling omni-channel content across digital and print media.Leverage audience segmentation expertise to create targeted communication strategies, improving engagement and conversion rates.Develop surveys and needs assessments to gather actionable insights that guide marketing strategy, relevance, and effectiveness.Develop and maintain analytics dashboards to track KPIs and inform data-driven decisions.Direct brand identity through the creation of creative assets, style guides, and messaging frameworks.Collaborate with internal teams, including design, membership, education, and IT, to execute large- and small-scale initiatives.Provide strategic marketing counsel to organizational leadership, boards, and stakeholders.Build and manage multiple client budgets, ensuring adherence to work scope, optimal resource allocation, and financial accuracy.Supervise and coach junior marketing staff, ensuring professional advancement and career growth.

Education

• Saint John's University

  B.S.

Skills

• Copy Editing
• Marketing
• Nonprofits
• Microsoft Office
• Fundraising
• Publicity
• Social Networking
• Customer Service
• Strategic Planning
• Social Media
• Public Relations
• Internal Communications
• Government Liaison
• Media Relations
• Social Media Marketing
• Strategic Communications
• Community Outreach
• Community Development
• Press Releases
• Photography
• Event Planning
• Advertising
• Copywriting
• Event Management
• Crisis Communications
• Account Management
• Newsletters
• Community Relations
• Editing
• Marketing Communications
• Facebook
• Corporate Communications
• Public Speaking
• Microsoft Word
• Ms Office Suite