Jasmine Kaur

About Jasmine Kaur

As the CTO at US Technosoft Pvt Ltd, a technology company delivering solutions across AdTech, Supply Chain, and other industries, and Head of Product for Edge1, our flagship all-in-one OOH/DOOH platform, I am passionate about leveraging cutting-edge technology to drive innovation and business growth.At US Technosoft, I oversee technology strategy and product development across multiple domains, ensuring our solutions are scalable, efficient, and impactful. While we serve diverse industries, my primary focus is on AdTech, where through Edge1, I lead the development of a scalable, all-in-one OOH/DOOH platform that empowers media owners, brands, agencies, and OOH specialists to work smarter and achieve measurable growth.Edge1 delivers tailored benefits for all stakeholders: media owners can streamline operations and maximize revenue, advertising brands gain access to premium assets for data-driven campaigns, agencies can plan, execute, and optimize campaigns efficiently, and OOH specialists & associations leverage analytics, campaign metrics, and integrations to make smarter decisions.I’m passionate about building a culture of innovation and continuous improvement within my team, always looking for ways to make technology work smarter for everyone. I enjoy staying on top of the latest trends and finding new ways to help US Technosoft and Edge1 deliver real value to our clients.Outside of work, I love exploring new technology trends, learning from industry peers, and finding ways to make a positive impact in the AdTech and OOH community. I enjoy connecting with professionals to share ideas, discuss innovations, or collaborate on projects that push the industry forward.Feel free to reach out — I’d love to hear from you!

Experience

1. Head of Product Edge1 Ooh Software

   Edge1 Outdoor Media Management Software

   Feb 2023 — Present · Delhi, IN

   As Head of Product at Edge1, I lead the vision, roadmap, and development of our all-in-one OOH/DOOH platform, built to empower every stakeholder in the outdoor advertising ecosystem. My role bridges technology and product leadership — from defining product strategy and guiding engineering teams, to working closely with clients and industry partners to deliver solutions that drive measurable impact.For Media Owners: Designed automation tools that streamline sales, campaigns, operations, finance, and client engagement — enabling efficiency from a few sites to thousands. Clients report up to 15% revenue growth through smarter workflows.For Advertising Brands: Built a marketplace giving access to premium OOH sites across billboards, malls, airports, vehicles, and more, with real-time availability, live POPs, and advanced reporting for data-driven campaigns.For Media Agencies: Delivered insights-driven tools for planning, buying, and optimizing campaigns. Edge1 simplifies RFP management, automates execution, and provides real-time asset visibility to maximize ROI at scale.For OOH Specialists & Associations: Developed analytics, targeting, campaign metrics, and integrations that empower professionals to make smarter, data-backed decisions and foster scalable industry growth.In this role, I combine technical depth with product leadership — ensuring Edge1 remains scalable, user-friendly, and innovative while addressing the unique challenges of OOH and DOOH. I drive product-market fit by aligning engineering execution with customer needs, and continuously refine features to stay ahead of industry trends.

Education

• APJ Abdul Kalam Technological University

  Bachelor of Technology - BTech