Jasmine Hilderbrand

About Jasmine Hilderbrand

Hospitality administration management + marketing graduate with proven organizational…

Experience

1. Marketing Director

   Multimedia Strategics

   Jan 2022 — Present · French Lick, IN, US

   I lead the strategy, content development, and execution of social media campaigns for a diverse range of small businesses, tourism brands, and creative entrepreneurs. I oversee all aspects of digital storytelling—from content creation and copywriting to scheduling, analytics, and community engagement—ensuring each brand shows up online with purpose and consistency.Key responsibilities include- Developing custom social media strategies tailored to each client’s goals, voice, and audience- Creating engaging content, including branded graphics, video reels, and written captions- Managing editorial calendars across platforms like Instagram, Facebook, TikTok, and LinkedIn- Leading on-site content days to capture high-quality photography and video for ongoing campaigns- Analyzing performance metrics and refining strategy to improve reach, engagement, and conversions- Collaborating closely with business owners to ensure their brand values and offerings are clearly communicated online- Training and mentoring small teams and clients on best practices for digital visibility and growthMy role blends creative direction with marketing strategy, helping our clients grow their businesses and build genuine connections through social media that actually works.