Jasmine Dugar

About Jasmine Dugar

I build brands that scale.Brand & Digital Growth leader with 8+ years of experience driving category creation, brand launches, and digital growth across Automotive and FMCD sectors.My work sits at the intersection of:• Consumer insight• Cultural storytelling• Integrated GTM strategy• Full-funnel digital ecosystems• Performance-led optimizationI specialize in translating brand propositions into measurable acquisition, engagement, and revenue impact.Across Bajaj Auto, Mahindra Holidays, and UltraTech Cement, I have: Successfully launched 2 brands with a ₹50 Cr+ GTM strategy Generated 1B+ impressions through integrated campaigns Driven 1M+ website visits in 3 days Delivered 40K+ bookings in 90 days Achieved 5%+ incremental revenue through CRM & app growth programsI believe modern brand building requires:→ Cultural sharpness→ Content velocity→ Platform-native storytelling→ Performance diagnostics→ Scalable growth playbooksIf you\'re looking for someone who understands both brand equity and digital efficiency — let\'s connect.

Experience

1. Brand Manager

   Bajaj Auto Ltd

   Dec 2023 — Present · Pune, IN

   Brand: Digital & Communication- Electric Chetak • Led pre-launch brand awareness and hype creation for two Chetak launches, delivering interest registrations, 650M+ digital views at a 2.1% engagement rate, pre-launch. • Leading digital growth for Chetak, owning creative formats, content, website, and full funnel strategy, increasing the VTR up to 83%, CTR up to 3%, while reducing the CPV to as low as Rs 0.50 • Established and amplified core propositions “Fully Lifeproof” and “Ride Easy, Vibe Easy” via digital campaign & activations, resulting in a strong 84% of proposition awareness. • Created scalable brand IP “Miles of Trust” to strengthen consideration & drive purchase intent.• Spearheaded high-impact collaborations, including Chetak x RCB India, delivering 200M+ views at 2.7% engagement and +5% brand love, and leading the 2026 Screen Awards partnership.• Scaled social and influencer ecosystems through performance-led experimentation, delivering 110% follower growth, 1B+ views,~3% engagement. Brand Manager- Bajaj Freedom • Launched Bajaj Freedom CNG with a ₹50 Cr launch event + GTM execution, delivering ₹90M+ revenue, 80K+ units, 3.5% market share, generating impressions & earned mentions in Year 1. • Developed and optimized the end-to-end Bajaj Freedom digital content funnel (awareness → purchase) to scale brand engagement and intent.• Led the integrated “Aazadi Aage Badhne Ki” campaign & and 4 key activations, increasing +10% recall,+28% walk-ins, and +11% retail growth.• Built the Freedom Challenge IP and launched “Aazadi Stories,” addressing key purchase barriers and reducing safety concerns by 30%, improving consideration and conversion.• Executed the Freedom X Amul Rally, delivering 100M+ views, 200+ earned mentions, and +3% brand recall lift.

Education

• The Institute of Chartered Accountants of India

  CA- Level 2, Accounting and Finance

  2012

• MICA | The School of Ideas

  Master of Business Administration (M.B.A.), Marketing and communications

  2016 — 2018

• DRB

  Bachelor of Commerce (B.Com.), Accounting and Finance

  2012 — 2015

• Seventh Day Adventist school, Surat

  Undergraduation, Business/Commerce, General

  1998 — 2012