Jasmine Reed
Senior Director, Salesforce
- Role
- Senior Director, Salesforce at Fireblocks
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jasmine Reed
2x SFDC Certified - SaaS Operations Professional
Experience
Senior Director, Salesforce
May 2025 — Present · Atlanta, GA, US
Develop and oversee prioritization frameworks for the technical teams to address and resolve friction points identified by Executive Leadership• Define KPIs and key metrics to assess the performance of business systems, track progress towards strategic objectives, and deliver regular updates and insights to senior leadership including the CFO, VP Sales, and CPO• Assess potential risks and vulnerabilities within business systems, create effective mitigation plans, and ensure robust business continuity and disaster recovery protocols are in place• Develop and lead a high-performing team of business systems experts, offering mentorship, coaching, and growth opportunities to elevate their skills and professional capabilities• Advance adoption of AI and other new emerging technologies to elevate how we engage, acquire, and retain customers• Lead system implementations, upgrades, and vendor partnerships to ensure the delivery of impactful, high-value solutions • Createexecutive dashboards and scenario models that shaped strategic investment decisions in GTM infrastructure and headcount• Partnered with Product and Finance to analyze new product line adoption, driving data-backed pricing and GTM strategy decisions• Spearheaded the development and rollout of a new Annual Revenue Reporting model from concept to execution, resulting in 30% reduction in manual overhead compiling end of quarter metric
Education
Old Dominion University
M.S.Ed Higher Education (Student Affairs), Higher Education/Higher Education Administration
University of North Carolina at Charlotte
Bachelor of Arts (B.A.), Elementary Education
Skills
- Social Media
- Event Planning
- Microsoft Excel
- Customer Service
- Operations Management
- Teaching
- Student Affairs
- Churnzero
- Public Speaking
- Microsoft Office
- Research
- Student Development
- Higher Education
- Salesforce.com Administration
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