Jasmine Banful
Creative Director | Experiential Designer | Brand & Content Strategist | Operations | 0→1 Growth
- Role
- Payloads Design Engineer at Boeing
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jasmine Banful
I am a Creative Director and Experiential Designer working across marketing, live experiences, and interactive storytelling. I develop audience-driven campaigns and cultural platforms that combine live events, digital content, and brand storytelling to build engagement across physical and online environments.My work spans experiential marketing, content production, and brand development including leading multi-channel event campaigns, producing promotional video content, and designing visual identity systems that translate across live activations, social media, and digital campaigns.Across my projects, I focus on how audiences discover, engage with, and return to experiences using engagement patterns, content performance, and community feedback to inform creative direction and campaign strategy.I’m especially interested in how storytelling, interactivity, and world-building shape modern entertainment and media ecosystems, and how brands create long-term audience engagement through both physical and digital experiences.Alongside my creative practice, I have a background in design engineering, bringing a systems-oriented approach to creative production and execution.
Experience
Payloads Design Engineer
Mar 2022 — Present · Seattle, WA, US
Own full product lifecycle of 737 floor commodities (carpet, non-textile flooring, galley mats) from concept design through certification, production, and in-service support•Lead cross-functional initiative to redesign 100+ galley mats on 737 airplanes, improving installation experience
Education
Lehigh University
Bachelor’s Degree, Mechanical Engineering
2016 — 2020
Lehigh University
Master of Science - MS, Mechanical Engineering
2020 — 2021
Lehigh University
Technical Entrepreneurship Certificate
2020 — 2021
Brooklyn Technical High School
High School, Electromechanical Engineering
2012 — 2016
Skills
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Powerpoint
- Leadership
- Html
- Cascading Style Sheets (Css)
- Autodesk Inventor
- 3d Printing
- Microsoft Powerpoint
- Public Speaking
- Social Media
- Teamwork
- Computer-Aided Design (Cad)
- Communication
- Team Building
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