Jasmine Law
Manager, Programmatic Strategy & Activation @ KINESSO (IPG) | Performance Media Leader and Data-Driven Trader
- Role
- Manager, Programmatic Strategy & Activation at KINESSO
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Jasmine Law
Hi there! I enjoy turning complexity into clarity. I’m a partnerships and programmatic strategy professional with 5+ years of experience working cross-functionally to design, activate, and scale programs that create real value. I bring hands-on experience across platforms like The Trade Desk, DV360, and CM360, and I take a process-forward approach to building programs that are both effective and sustainable.I’m known for being thoughtful, organized, and collaborative, with a strong focus on clear communication and relationship-building.What I do best:• Build and activate strategic programs that drive impact• Bring structure and clarity to complex, fast-moving initiatives• Partner closely with sales, product, and internal stakeholders to get things done wellI’m excited about opportunities where I can contribute strategic leadership, operational clarity, and a people-first approach.Always happy to connect and chat about partnerships or strategy.
Experience
Manager, Programmatic Strategy & Activation
Sep 2024 — Present · Denver, CO, US
KINESSO (IPG/Omnicom Media) Led programmatic operations across two enterprise accounts (Energizer and Schwab) during team transitions, reducing programmatic incident reports by 80% Onboarded and mentored 3+ team members, establishing clear training, QAs, and delegation structures Owned FY26 strategy and operations across the fiscal scope, including RFPs, partner evaluation, and multi-channel planning (Display, OLV, CTV, Native, Audio, and DOOH) Expanded client-facing ownership by presenting performance and pacing directly to external stakeholders and leading monthly internal reporting calls Drove cross-functional reporting and process improvements by partnering with analytics to automate external-facing dashboards, improve data accuracy, and accelerate deliveryPlatforms: TTD, DV360, Amazon DSP, Walmart Connect, Yahoo, Taboola, DCM Ad Server, IAS Signal, Asana, HappyFox, Tableau, Prisma Media Ocean
Education
Thomas A Edison Career And Technical High School
High School
2011 — 2015
Baruch College
Bachelor of Business Administration - BBA, Digital Marketing
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