Jasmine vander Meide

About Jasmine vander Meide

As the Marketing Director at Luna Norte, I lead comprehensive marketing strategies to drive brand awareness, engagement, and sales growth for the jewelry company. With over five years of experience in sales and marketing, I have a keen understanding of consumer trends and market dynamics, and I leverage my expertise to develop and execute innovative marketing campaigns across multiple channels, including digital marketing initiatives, social media strategies, and partnerships.I collaborate cross-functionally with internal and external stakeholders to ensure alignment between marketing efforts and business objectives, and I foster a creative and results-driven marketing team that delivers impactful initiatives that resonate with our target audience and elevate the brand\'s presence in the competitive jewelry market. I am passionate about building unique brands for unique visions, and I have managed dozens of clients and team members successfully, handling escalation conversations, coaching and training new hires, and creating training documents that make processes easy to follow. I am always looking for new ways to improve customer satisfaction, retention, and loyalty, and to solve issues with innovative solutions.

Experience

1. Director of Marketing and Sales Strategy

   Luna Norte

   Apr 2025 — Present · San Diego, CA, US

   As Director of Marketing and Sales Strategy at Luna Norte, I lead end-to-end marketing and sales initiatives across retail and wholesale channels. I oversee event planning and management across retail and corporate environments—including trade shows, pop-ups, and brand activations—while supporting department store readiness. My focus is on driving revenue growth, strengthening brand positioning, and deepening customer engagement through strategic, data-driven marketing.Key Responsibilities:• Own full-funnel marketing strategy for seasonal campaigns, product launches, and events• Plan and execute trade shows, pop-ups, and brand activations from concept to post-event analysis• Lead email marketing strategy and segmentation (Klaviyo, Faire) to increase conversion and retention• Manage and develop customer success team supporting wholesale catalogs and accounts• Partner cross-functionally to align creative, product, and CX on messaging and brand voice• Analyze campaign and customer data to optimize performance across digital and in-person channels• Manage wholesale partnerships, including product launches, promotions, and merchandising strategy• Represent the brand at industry events, translating insights into actionable growth strategies• Drive customer retention through loyalty initiatives and personalized marketingI’m passionate about building meaningful connections between our brand and our community—from boutique buyers to everyday customers discovering jewelry that feels personal and intentional.

Education

• Oregon State University

  Bachelor's degree, Marketing

  2017

• Linn-Benton Community College

  Bachelor's degree undergrad, Marketing