Jasmine Smith

About Jasmine Smith

Results-driven, a decisive and insightful business leader with a strong focus in Marketing Product, Customer Success, and Partnerships. Proven track record of shaping winning strategies and programs to grow technology businesses. An executive marketing management professional with 20-years of successful experience providing vision and overall leadership direction for all marketing strategy and execution activities. Leading the design, development, promotion, and communication of marketing strategies and tactics – ensuring marketing profitability (ROI), competitiveness, effective positioning, message targeting, and organizational efficiency.Specialties: – Development and Execution of all marketing (digital and non-digital) disciplines and vehicles: Marketing and Brand Strategy – Brand Development and Management – Product Marketing – Community Development – Project Management – Demand Generation – Digital Marketing – Sales Channel Development – Cloud – SaaS – PaaS – IaaS – SMB – Enterprise – Internet and Website Marketing – Demand Generation –Lead Generation – Business Development – Channel Development – Communications – Crisis Communications – Marketing Metrics – Strategic Partnerships – P&L – Team Leadership

Experience

1. Senior Marketing Manager

   QatarEnergy

   Oct 2018 — Present

   Led all marketing strategies and activities software solutions for both the private and public sectors- Email marketing: Improved email marketing and promotions program and processes to increase the efficiency of targeting, scalability, and frequency of emails- PPC/SEM: Improved PPC/SEM performance by over 50%- Website/SEO: Conceptualized, developed, and launched new company website (and mobile site)- Product Management/Development: Launched new SaaS P2P product- Channel: Developed and launched affiliate and partner programs- Staffing: Hired, trained, and staffed full marketing department- Budget: Managed spends within tight budget constraints- PR/AR: Managed PR and AR relations- Trade shows: Managed trade show/events strategy- Sales Enablement/BOM: Conceptualized, developed, and created sales and marketing BOM materials- Webinars: Launched multi-product webinar series for demand gen, thought leadership, etc- Brand strategy and development: Developed and named new products and company tag lines- Strategic Partnerships: Developed and negotiated strategic relations with partnerships, vendors, and solution providers

Education

• Jacksonville State University

  Master of Science - MS