Jasmine Thanglung

About Jasmine Thanglung

From studying graphic design and art history to launching multicultural campaigns at Microsoft, I’ve always believed in the power of storytelling to connect people. I started in Microsoft Stores, and now as a Communications Manager, I help shape narratives that reflect diverse voices across the company. I’ve worked on employer branding with @MicrosoftLife and helped bring campaigns like The Code of Us (formerly Inclusion is Innovation) to life—projects about identity, inclusion, and impact. Today, I support Multicultural Storytelling efforts for activations like AfroTech: House of Black TechXcellence, help manage creator partnerships, and keep our newsletter sharp and engaging. I’m also helping simplify how our Multicultural Center of Excellence operates—turning complexity into clarity and making sure our team’s impact is seen and felt. If it involves culture, comms, or creativity—you’ll probably find me right in the middle of it, cat (Richard) on lap, exploring, and always ready to make an impact.

Experience

1. Communications Manager

   Microsoft

   Aug 2021 — Present · US

   20••••24:• Community Management for 400+ Social Media Leads @ Microsoft: Organized and facilitated a series of Social Media Leads community calls, bringing in multiple presenters and topics to upskill the community. Managed a bi-weekly newsletter, achieved a 70% average open rate and a 21% average click rate. Created a Community Manager playbook that outlined the community vision, leader and oversight, and each of the roles and responsibilities. Onboarded and trained a community manager. Continue the growth in engagement within the community channels with positive sentiment overall.• Employee Story Sourcing: Partnered with D&I Team to complete the Inclusion is Innovation employee lead sourcing, identifying unique employees for the campaign. Continue to refine the story production process, enhancing overall story sourcing efforts. Supported @Microsoft’s social channels by sourcing diverse talent, contributing multiple social activations. Managed employee sourcing to grow an employee story lead database.• @MicrosoftLife Social Media Support: Contributed to an average of one post per week for @MicrosoftLife on Instagram. Managed ‘Hometown Hello,’ a quarterly storytelling series, and supported UGC content from various channels. Focused on packaging content, creating copy, gathering media releases, and finalizing content in Sprinklr to manage content. Achieved high engagement rates, with most posts exceeding the benchmark. Found learnings such as UGC content has been particularly impactful, increasing engagement and building brand awareness.20••••22: Lead the effort to refresh our One Microsoft employer value proposition through collaborating with a variety of stakeholders that include the Employer Branding and Global Talent Acquisition team. Help design and launch social storytelling campaigns in support of @MicrosoftLife social strategy.

Education

• The University of Arizona Global Campus

  Project Management

• Fullerton College

  Associate of Arts - AA, Art History, Criticism and Conservation

  2012 — 2018