Jasmine Reid
Senior Research and Insights Analyst @Zenni Optical
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WORK HISTORY
Senior Research and Insights Analyst @Zenni Optical
Develop and lead end-to-end strategy for qualitative and mixed-methods research studies to improve Zenni\'s B2C site (desktop and mobile web)• Partner with CRM, product design, product management, merchandising, and marketing to scope research needs and evaluate the impact of research suggestions• Contribute to the strategic objectives of Zenni\'s integrated research team (UX, marketing, optical product)• Build a comprehensive internship program to upskill early-career researchers• Evangelize equity, inclusion, and accessibility in all projects
EDUCATION
Stanford University
Doctor of Philosophy (Ph.D.)
Stanford University
Master of Arts - MA
Yale University
Bachelor’s Degree
Center for Mesoamerican Research
College-Level Courses
ABOUT JASMINE REID
I am a mixed-methods researcher with an anthropology background, and I am dedicated to improving digital experiences, building community, and driving impact through B2C research.
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