Jasmine Loignon
Executive Creative Director @PUBLICIS LUXE
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WORK HISTORY
Executive Creative Director @PUBLICIS LUXE
Paris, FR
Currently Leading Global Brand Vision for Cartier: Overseeing the creative direction and execution of Cartier\'s global brand image, corporate campaigns, and retail strategies, driving initiatives worth €10M annually. Establishing a cohesive vision and tone across diverse product ranges.• Team Leadership and Collaboration: Managing a dynamic team of 20 creatives and working closely with Cartier’s Global Communications Directors and in-house teams. Developing integrated brand stories that align with Cartier\'s luxury image.• Major Brand Milestones: Led the launch of Cartier’s Trinity 100 Years Celebration, creating an iconic moment in the brand’s history through a full 360-degree global content deployment over 12 months, including a brand campaign, a live event, and a cultural calendar.• Currently Leading and Shaping New Product Launches: Overseeing product launches for Yves Saint Laurent Beauty and other L’Oréal Luxe brands.
EDUCATION
UQAM | Université du Québec à Montréal
Bachelor of Arts - BA, Graphic Design
SKILLS
ABOUT JASMINE LOIGNON
Executive Creative Director Striving to build brands with a lasting impression on culture
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