Jasmine Graves

About Jasmine Graves

I am a dynamic, self-motivated analyst with knowledge of market research, data analysis, and insightful report writing. I possess a deep understanding of industry-standard technologies (SPSS, R-Studios, Cision, Brandwatch) to deliver detailed statistical analysis and address complex research questions. I also have a strong understanding of building and maintaining lasting relationships at all professional levels, driving organizational goals through a people-focused approach. Additionally, I have extensive experience with connecting and relating to individuals from different cultures and countries. Finally, I am a freelance photographer and videographer. I run a natural hair YouTube and Instagram page. The goal of these endeavors is to better connect with my community for educational purposes.

Experience

1. Research Associate

   Fors Marsh

   Nov 2022 — Present · Arlington, VA, US

   Market Research: Conducted research focused on creative testing, campaign awareness, UX design, health communications, and military recruitment. Audiences include parents, 50+ adults, high school students, and gen pop. Qualitative Research: Conducted and moderated qualitative research through focus groups, IDIs, survey open-ends, and social listening posts. Collaborate with manager on qualitative research planning (screeners, guides, and proposals) and reporting (briefs, memos, and Power Points). Highlighted key findings for unique and actionable insights. Project Management: Coordinated with moderators, notetakers, recruiters, and management effectively to host IDIs within tight project timelines. Ensured that various stakeholders had the necessary documents to complete necessary tasks. Developed onboarding training materials for new members. Social Listening: Developed social listening reporting template and managed social listening analysis and reporting.

Education

• Penn State University

  Minor, Sociology

• Penn State University

  Bachelor's degree, Science with a focus in Statistics