Jasmine Devonshire
Senior Marketing Officer @BC Public Service
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WORK HISTORY
Senior Marketing Officer @BC Public Service
Victoria, BC, CA
Provide support and communications expertise for colleagues and partners across government.Lead the development of marketing plans and strategies.Lead the strategy, development, execution of paid digital campaigns. Collaboration with creative agencies and media buyers.Perform project management for the development of marketing communications materials for a range of media types: broadcast, digital, print, video, display advertising, and more.Manage project timelines to align with overarching advertising schedules and budgets.Develop and execute complex communication projects involving internal and external partners and interest holders.Liaise with executives, government ministry staff, advertising representatives, production suppliers, publishers, NGO representatives and media representatives.Utilise skills in professional writing and plain language to develop campaign key messages, website copy, social media copy and audio/video scripts.Evaluation of campaign performance and produce analytics reporting.
EDUCATION
BrainStation
Certificate User Experience
British Columbia Institute of Technology
Graduate Diploma
University of Victoria
B.F.A. With Distinction
Shillington Education
Certificate
SKILLS
ABOUT JASMINE DEVONSHIRE
With more than fifteen years of experience covering communications, design, web development and content strategy, I currently work as a senior marketing communications specialist in Victoria. BC. My background includes experience with several award-winning creative teams:University of British Columbia, ranked in the top 40 public universities worldwide, and a recipient of numerous web and digital marketing awards Pyrrha Jewelry, winner of Western Living’s Fashion and Jewelry Design award, and brand favourite with many celebrity influencers and stylistsOrca Book Publishers, recipient of multiple literary awards for youth and young adult titlesIndustry recognition and awards include:Silver Leaf Award of Excellence, IABCGold, Digital campaign of the year, CPRSPlatinum, Strategic Communications, MarComm Awards
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