Jasmine Bidaki
Global Product & Merchandising Leader | Driving $1B+ Portfolios, Go-to-Market Strategy & Consumer-Led Innovation
- Role
- America\'s Regional Product Manager Device Protection at Belkin
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Jasmine Bidaki
Product & merchandising leader with 13+ years of experience building and scaling global product lines across lifestyle and consumer technology brands. I’ve led product strategy and owned the full lifecycle—from concept through launch—while driving assortment, go-to-market execution, and cross-functional alignment across markets.I’m passionate about translating insights into scalable product solutions that strengthen brands and connect with consumers. I bring a hands-on, collaborative approach and a focus on delivering results that matter.
Experience
America\'s Regional Product Manager Device Protection
Oct 2024 — Present
As the regional lead for Belkin’s Device Protection category, I lead the strategy and execution for Americas including mobile cases, screen protection, and AirTag accessories. I focus on creating regionally relevant product solutions, with a strong emphasis on Telco and carrier partnerships.
Education
Arizona State University
Bachelor of Science, Business and Psychology
2006 — 2010
Skills
- Marketing
- Visual Merchandising
- Sales
- Competitive Analysis
- Trend Analysis
- Illustrator
- Retail
- Fashion
- Full Circle
- Indesign
- Market Research
- Apparel
- Merchandising
- Sportswear
- Merchandise Planning
- Event Planning
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