Jasmine Alexander
Senior Insights Leader | Enterprise Audience Strategy & Personas | Executive Partner | Driving Product, Content & Growth Decisions
- Role
- Sr Manager, Market & Customer Research at Atlanta Journal-Constitution
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jasmine Alexander
I am an enterprise consumer insights and audience strategy leader with 12+ years of experience helping organizations embed customer-led thinking into how they set strategy, prioritize investments, and drive growth.I partner closely with executive leadership to turn insight into operating models. I enjoy elevating research from a support function into a core strategic partner. At the Atlanta Journal-Constitution, I led a enterprise-wide persona rollout now ensuring product, newsroom, and marketing consistently use audience frameworks to guide decisions.Across roles at Walmart Global Tech, Meta, USAA, Whataburger Digital, and Procter & Gamble, I’ve led high-impact UX and consumer research programs spanning product innovation, subscription growth, marketing effectiveness, and digital transformation.I’m passionate about building scalable insight organizations, coaching future leaders, and helping teams make faster, smarter decisions through evidence, storytelling, and strategic partnership.Core strengths: Enterprise Personas • Audience Strategy • Strategic Planning & OKRs • Executive Advisory • Research Governance • Consumer & Market Insight • Cross-Functional Leadership • Growth Strategy
Experience
Sr Manager, Market & Customer Research
Aug 2024 — Present · Atlanta, GA, US
Education
Florida Agricultural and Mechanical University
Bachelor of Science (B.S.), Chemical Engineering
2008 — 2012
Skills
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Leadership
- Simulink
- Aspen Plus
- Design of Experiments
- Microsoft Office
- Product Management
- Simulations
- Cross-Functional Team Leadership
- Matlab
- Process Engineering
- Customer Insight and Analytics
- Project Management
- Chemical Engineering
- Customer Insight
- Data Analysis
- Product Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.