Jasmin Cha
Brand Marketer | Carnegie Mellon BXA 24\'
- Role
- Global Brand Marketer at Hwahae Global
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
Experience
Global Brand Marketer
Jul 2025 — Present · Seoul, KR
Lead TikTok influencer marketing for Hwahae Global Web by sourcing and vetting creators, managing outreach, coordinating campaign execution, and providing creative feedback to align with brand objectives-Design and publish weekly content for Hwahae’s global web using Notion, including product recommendations and themed promotional campaigns tailored for international audiences-Create original cross-channel content such as short-form videos, campaign visuals, and localized copy for TikTok and Instagram while maintaining a consistent and engaging global brand voice-Track and analyze Instagram performance metrics like reach, engagement, follower growth, and story taps to inform content strategy, optimize posting schedules, and deliver weekly insights to the team
Education
Carnegie Mellon University
Bachelor's degree, Psychology
Carnegie Mellon University
Bachelor of Fine Arts - BFA, Fine/Studio Arts, General
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