Jasmin Lattimore
Strategic Innovator | Brand Marketer | Champion of Authentic Storytelling
- Role
- Senior Marketing Manager at NPR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jasmin Lattimore
I have nearly 10 years of brand management experience across different industries and…
Experience
Senior Marketing Manager
Sep 2022 — Present · Charlotte, NC, US
Key Focus: Brand Awareness & Audience Growth• Implements marketing strategies that help NPR achieve its North Star goal of attracting younger, more diverse audiences.• Creates and executes marketing strategies for NPR’s ever-growing portfolio of programs, podcasts, events, platforms, and consumer products.• Identifies target audiences, defines marketing messages, and sets KPIs to help NPR launch new properties and grow its audience.• Manages complex marketing projects from kick-off through execution, including building timelines, facilitating meetings, scheduling creative reviews, and overseeing budgets.• Builds and maintains relationships with internal and external stakeholders to ensure that Marketing’s role and abilities are understood at the onset of project kickoff
Education
Full Sail University
Master of Science (M.S.)
Howard University
Bachelor's degree
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