Jasmina Shappy

About Jasmina Shappy

I build revenue engines that scale.With over a decade of experience in revenue and marketing operations, I specialize in transforming fragmented go-to-market motions into predictable, high-performing revenue machines for B2B SaaS companies.My Superpower: Taking companies from operational chaos to structured growth. I\'ve built revenue operations from the ground up, most notably at Redpanda Data where I was the founding RevOps hire and drove the company from $900K to $14M+ ARR while scaling the sales team from 5 to 30+ professionals.What I Do: I architect end-to-end revenue operations strategies that align marketing, sales, and customer success teams around a unified growth vision. From implementing sophisticated tech stacks (Salesforce, HubSpot, Marketo, 6sense, Clari) to designing attribution models that prove marketing ROI, I create the infrastructure that enables companies to scale efficiently.Core Expertise:→ Revenue Operations Strategy & Execution→ Marketing Operations & Automation→ Lead Lifecycle & Attribution Modeling→ Pipeline Management & Forecasting→ Tech Stack Architecture & Integration→ Cross-Functional Team Alignment→ Data Analytics & Executive ReportingMy Approach: I believe great revenue operations isn\'t just about implementing tools—it\'s about creating systems that empower teams, eliminate friction, and provide the insights needed to make confident decisions. I combine deep technical expertise with strategic thinking and a passion for solving complex operational challenges.Beyond Work: When I\'m not optimizing funnels and building dashboards, you\'ll find me in the mountains. As an Event & Community Ambassador for Women Who Explore, I lead a community of 13K+ women, organizing monthly outdoor adventures and hosting international treks. I bring the same strategic mindset and attention to detail from my professional work to creating meaningful experiences in nature.Let\'s Connect: Whether you\'re scaling your revenue operations, looking to optimize your marketing technology stack, or need strategic guidance on building predictable revenue growth, I\'d love to connect and explore how I can help.

Experience

1. Revenue Operations

   Faros

   Mar 2026 — Present

Education

• Steinbeis Hochschule

  Master of Arts (MA), General Management

  2011 — 2013

• Tsinghua University

  Study exchange program

  2012 — 2012

• Hochschule Furtwangen

  Bachelor of Science (BS), Product Engineering – Documentation and communication

  2007 — 2010