Jasmin King
Strategist | MBA Candidate at Howard University | Specialist in Consumer Behavior & Loyalty Marketing
- Role
- Manager, Strategic Services at The Lacek Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jasmin King
With 15 years of experience in marketing and consumer behavior, I specialize in decoding audience trends to drive brand loyalty. Currently an MBA Candidate at Howard University, I am refining my strategic approach to market analysis and leadership.At The Lacek Group, I increase agency awareness by consistently delivering exceptional value to retainer clients through actionable insights and strategic recommendations. I lead the development of research and benchmarking reports that significantly improved their understanding of customer behavior and loyalty program performance. Additionally, I champion a data-driven approach to loyalty program design and optimization, which contributed to increased client satisfaction and retention.My expertise includes:* Customer Experience Design* Loyalty Program Development & Management* Customer Engagement Strategies* Marketing Communications* Social Media Marketing* Community BuildingI am committed to creating exceptional customer experiences that drive loyalty and advocacy. I am eager to connect with fellow marketing and customer experience professionals and explore opportunities to collaborate on innovative loyalty initiatives.
Experience
Manager, Strategic Services
Jan 2022 — Present · Los Angeles County, CA, US
Education
University of Phoenix
BS, Marketing
2009 — 2013
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