Jasmeet Singh
Director of Ad Products, Monetization
- Role
- Director of Product Management, Ad Products at Xperi Inc.
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Jasmeet Singh
An experienced product manager with accomplishments in leading cross-functional teams to develop and successfully mobile SDK on multiple platforms, reporting tool, mobile analytics features and data warehousing projects.
Experience
Director of Product Management, Ad Products
Nov 2023 — Present · Los Angeles, CA, US
Set the strategic vision and roadmap for TiVoOne monetization; built and led the Ad Product team to growFAST ad revenue through optimized supply and demand, scale Homepage Hero ad demand via keyintegrations and feature enhancements, and manage legacy display ads.• Led 10+ cross-functional teams to launch the Homepage Hero Premium Display Ad across TiVo TVs andSTBs in the US and EU5, expanding premium inventory and generating $10M+ in new annual revenue.• Partnered with engineering, operations, and data teams to optimize ad refresh rates, creative placement, anddelivery performance, improving render rates by 40% on STB platform.• Drove competitive and user research across emerging ad formats—including Pause Ads, and SponsoredCarousel—through customer, partner, and end-user interviews, shaping roadmap priorities for 2026.• Drove innovation in FAST ad experience through the launch of pre-roll ads on STBs/DVRs in the US,generating $8M in new annual revenue; led opportunity assessment, executive alignment, and productexecution.• Partnered with Business Intelligence to define KPIs and build dashboards optimizing Display and FAST adperformance.
Education
University of Southern California
Master of Science, Electrical Engineering
2008 — 2010
GHPS
High School, Science
2001 — 2003
Harvard Business School
Business Administration and Management, General
Skills
- Algorithms
- Mobile Applications
- Javascript
- Ios Development
- Xcode
- User Experience
- Mobile Devices
- C
- Programming
- Enterprise Software
- Html
- Software Engineering
- C++
- Cloud Computing
- Distributed Systems
- Software Development
- Agile Methodologies
- Linux
- Objective-C
- Css
- Big Data
- Ios
- C#
- Java
- Product Management
- Xml
- Business Strategy
- Eclipse
- Testing
- Android
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