Jasma M.
Demand Generation Manager @Copper
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WORK HISTORY
Demand Generation Manager @Copper
Vancouver, BC, CA
EDUCATION
University Canada West
Master of Business Administration - MBA, Marketing and Operations
SKILLS
ABOUT JASMA M.
Hello, I\'m Jasma, an AMA-certified digital marketing professional with over 12 years of hands-on experience. I manage growth and demand generation engine for companies by leveraging the power of paid channels, demand creation, data-driven experimentation, and innovative marketing strategies.Passionate about data-driven marketing, I specialize in optimizing full-funnel growth metrics such as CAC, ARR, ACV, CPL, and ROAS for B2B & B2C companies. I\'m continually testing, learning, and refining strategies to accelerate the Awareness -> Consideration -> Sign-up -> Customer journey.I\'m always eager to connect with a diverse range of professionals—whether over a coffee chat, through LinkedIn posts and comments, or through a quick web meeting. I believe in the power of collaboration and value every opportunity to learn from others in the industry.Key Highlights:Built and led a marketing team from the ground up to over 40 membersDirected a team of 70+ Ad Operations membersManaged million-dollar budgets with precisionIncreased website visitors by 200% in under 6 monthsAchieved an impressive ROAS of new lead generation channels with $0 investmentSuccessfully scaled marketing automation for businesses on limited budgets, increasing customer sign-ups by 28% in less than a monthOur team won the Bronze award for the \"Soch Badlo (Positivity Begets Positivity)\" campaign at CREATIVE ABBY AWARDS GOAFEST 2012My Specialties:Paid Advertising: Google, MS Bing, FB Meta, LinkedIn, Review sites, Twitter, RedditSEO & Content: Semrush, AhrefsMarketing Ops & CRM Management: HubSpot, Marketo, Copper CRM, Mailchimp, Active Campaign, Intercom, SalesforceWeb CRO: Fullstory, Crazy Egg, Optimizely, Hotjar, UserTestingProject Management: Notion, Jira, Asana, Wrike, AirtableData Analytics & Dashboards: GA4, Google Tag Manager, Looker Studio, Tableau, Power BI
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