Jasleen Sardar
Marketer + Storyteller | Expert in Partner Engagement, Digital Campaigns & Brand Growth Across Fintech & Lifestyle Sectors
- Role
- Senior Marketing Manager at Bajaj Life
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jasleen Sardar
Strategist, storyteller, and data-driven marketer - I’m a PhD-qualified brand marketing professional with 10+ years’ experience of building brands and driving measurable impact. From scaling flagship products to launching brands digitally from the ground up, I bring end-to-end expertise across ATL/BTL, digital campaigns, partner marketing, SEO, content strategy, social marketing and AI powered solutions. A consistent track record of quick adaptation across diverse industries (Retail, BFSI, and Media), reflects both strategic agility and commitment to continuous learning.
Experience
Senior Marketing Manager
Apr 2025 — Present · Mumbai, IN
End-to-end account management for 7 bancassurance partners, developing tailored GTM strategies for product launches, managing relationships, and driving partner revenue growth through digital campaigns.Drove digital adoption and engagement on sales enablement platforms serving 7 Banca accounts, centralizing co-branded collateral, training materials, vernacular content, and conversation enablers.Implemented AI-powered solutions (Heygen, ChatGPT, Perplexity, Canva, Kling) to accelerate content creation, improve efficiency, and optimise costs
Education
National Institute of Fashion Technology India
Master's Degree, Masters of Fashion Management
2012 — 2014
Shri Chimanbhai Patel Institute of Business Administration
Bachelor of Business Administration (BBA), Marketing and Finance
2009 — 2012
Digital Academy 360
Digital Marketing Course, SEO | SEM | SMM | Content Marketing | Email Marketing
2018 — 2019
Gujarat University
Doctor of Philosophy - PhD, Marketing/Marketing Management, General
Alliance Francaise
Learning French Language - DELF A1, A2 & B1
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