Jaskirat Singh

About Jaskirat Singh

Looking for a challenging role in a reputable organisation to utilize my technical skills for the growth of the organisation as well as to enhance my knowledge about new and emerging technologies.

Experience

1. Decision Analyst Associate Consultant

   ZS

   Jun 2024 — Present · Gurugram, IN

   Spearheaded the analysis of the Call Activity tracking model, enhancing oncology drug sales, refining targeting strategies, and assessing the impact on Market Share and New Patient Starts for Healthcare Professionals (HCPs). Conducted Ad-hoc analyses resulting in a 15% revenue increase from optimized marketing campaigns.• Implemented Non-Personal Promotional tactics to elevate HCP engagement from 10% to 14% on a monthly basis.• Conducted comprehensive Test & Control, A/B testing, and other methodologies to discern optimal execution patterns, providing actionable insights for diverse geographies based on stakeholder input.• Engineered an Omnichannel Report that offers a panoramic overview of all promotional channels, facilitating the identification of potential enhancements across metrics and various vendors.• Employed Logistic Regression and Clustering techniques to pinpoint key drivers of engagement for HCPs.• Strategically determined the Next Best Action (NBA) to optimize promotional channels and content for HCPs, resulting in a 4% increase in engagement based on historical performance.• Streamlined reporting processes by automating 90% of total operational efforts through the development of complex and reusable SQL scripts, fortifying client auditing capabilities.

Education

• University of Warwick - Warwick Business School

  Master of Science - MS, Business Analytics

• Thapar Institute of Engineering & Technology

  Bachelor of Technology - BTech, Mechanical Engineering

  2017 — 2021