Jash Thakkar
Manager Nykaa - Marketing Hair Category, Ecommerce, Ex-Unilever
- Role
- Manager Brand Marketing Hair Category at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Jash Thakkar
With over 8 years in the marketing field, my journey from Key Account Executive in the BPC Category at Unilever to my current role as a Manager at Nykaa in the Hair Category has honed my expertise in E-commerce marketing and brand management. Our team at Nykaa thrives on creative strategies that enhance customer engagement and drive market growth. Marketing lies at the core of my competencies, enabling the brands I work with to resonate with their audiences. Aligned with Nykaa\'s mission, I am committed to delivering innovative marketing solutions that reflect our organization\'s culture and values. My dedication to professional growth within the marketing domain is matched by a passion for leveraging digital platforms to achieve substantial business outcomes.
Experience
Manager Brand Marketing Hair Category
Apr 2025 — Present · Mumbai, IN
Currently spearheading the hair category at Nykaa, I manage a dynamic mix of some of the platform’s top brands including WishCare, Moroccanoil, GK Hair and a few FMCG brands. My role blends strategy, creativity, and execution, driving growth for both homegrown D2C names and globally loved luxury labels.One of the most rewarding parts of my journey has been scaling WishCare, a D2C brand I’ve nurtured over the last two and a half years. Through a mix of data-led planning, sharp campaign thinking, and tight cross-functional execution, grown the brand by over in monthly revenue a transformation I’m incredibly proud of.Alongside, I also lead the brand strategy for global luxury giants like Moroccanoil and GK Hair, ensuring they’re not just present on Nykaa, but thriving with strong visibility, sharp positioning, and high consumer engagement.From owning the P&L and crafting go-to-market plans to tracking trends and driving category innovation, I bring a handson approach to every aspect of brand building. What keeps me going is the constant challenge of staying ahead in a fast-paced space while delivering meaningful value to consumers and business alike.
Education
N.L.Dalmia Institute of Management Studies and Research
Master of Business Administration - MBA, Marketing
2018 — 2020
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