Jasmine Finnell-Woodruff

Manager, Digital Strategy @Riley Children's Foundation

Indianapolis, IN, US

Manage marketing strategy across digital channels, including email, web and social media- Oversee Mar-Tech stack, including Salesforce Pardot Marketing Automation Software, Blackbaud CMS, Hootsuite Social Media Management and Google Analytics- Develop effective methods of collecting donor information from qualified leads that can be used for marketing and development strategies with the objective of building donor base and growing giving- Identify, develop and manage segmentation- Collaborate with the communications team to develop effective and relevant content for each segment- Build and optimize donor journeys- Identify and monitor KPIs- Support fundraising platforms and tools, including the Foundation\'s CRM and peer-to-peer solutions- Manage the process of creating and producing standard and customized reports that meet the evolving needs of the marketing and development team- Evaluate and manage key vendor relationships- Manage the functionality of Riley Children\'s Foundation\'s online presence