James Ferguson

About James Ferguson

Strategic business leader, marketing innovator, entrepreneur, innovator, people…

Experience

1. Chief Executive Officer

   The Big Idea Group

   Mar 2015 — Present · Cincinnati Area, US

   Big Idea Group (BIG) is an innovative strategic planning & marketing firm that builds great brands. We invest both our time and money into businesses we believe in.The BIG team oversees all the strategic planning and marketing functions of our clients - assuming the role of Chief Marketing Officer, Marketing Director, and everything in between. Our internal creative and content teams also create all activation assets. We are efficient, innovative, accountable and creative. There are 4 core segments to the BIG business model that make this possible; Marketing Concierge - becoming your trusted strategic marketing leadership team who has skin in the game and a passion for your business and your long-term success. As the marketing arm of our clients, James works along side the other executives of the company as their CMO and sits on their executive teams. BIG Investments - investing behind the brands one believes in while assuming full responsibility for all marketing initiatives from concept to execution.Innovations Lab - co-developing new product ideas, services or marketing programs that disrupt the marketplace in a good way leading to long-term profitable growthSocial Good - giving back by supporting local, regional or national non-profit organizations that are consistent with our values. I believe it is time for a refreshing new approach within the strategic marketing services arena. It is time for Big Idea Group.

Education

• Principia College

  BA Honors

  1985 — 1988

Skills

• Marketing Management
• Customer Relationship Management (Crm)
• Email Marketing
• Account Management
• Creative Direction
• Mobile Marketing
• Management
• Social Media
• Strategic Planning
• Integrated Marketing
• Public Relations
• Strategic Partnerships
• Crm
• Marketing
• Market Research
• New Business Development
• Online Marketing
• Brand Development
• B2b
• Direct Marketing
• Online Advertising
• Advertising
• Product Marketing
• Social Networking
• Event Management
• Digital Strategy
• Business Development
• Digital Marketing
• Relationship Marketing
• Leadership
• Brand Management
• Strategy
• Marketing Strategy
• Social Media Marketing
• Marketing Communications
• Marketing Research
• Lead Generation