Jasen Dobson

About Jasen Dobson

A highly rated, hands on pharmaceutical digital marketing and technology strategist and product leader specializing in Digital Health products, Transformation and Innovation with a 15+ year career of leading teams in transforming concepts into successful products. A track record of successfully commercializing innovative Life Sciences, Medical Device, Pharma Digital Health and Diagnostics products and delivering impactful business results. Established and led Digital Medicines / Digital Health at Teva Pharmaceuticals to apply mobile health, analytics and smart technology to drive better patient outcomes.Teva Pharmaceuticals was challenged with an undifferentiated portfolio and an inability to leverage the largest medicine cabinet in the world. Teva needed a meaningful connection with its >250 million patients per day to influence behavior and adapt treatments to improve outcomes.The most compelling solution was a Digital Health strategy, which is why Jasen created the Patient Technologies team to challenge the traditional pharmaceutical models, innovate the regulatory framework for Drug-Device Combinations, 3D Printed Pharmaceuticals and Medical Device and create successful Digital Medicine & Digital Health products and services.Jasen used these strengths to found Bluefish Digital Health consultancy and product development to bring innovations to organizations looking to create or transform products with digital connectivity.More recently Jasen has led Connected Health and Digital Marketing at Ascendis Pharma for pipeline products and SKYTROFA® for Pediatric Growth Hormone Deficiency.Strengths:• Making a start and making an impact!• Highly Collaborative• Innovative & Strategic • Ability to weave a vision with pragmatic, timely initiatives• Inclusive leader of cross-functional, global teams• Customer focused & stays in tune with market developments• Able to distill market strategy to product practiceSpecialties: • Consumer Insight Generation & Co-Creation• Market Analysis & Technology Strategy• User Experience/Behavior Change• Diagnostic Platforms• Digital Health & Smart Technology• Digital Transformation • Digital Medicines• Predictive Analytics• 3D Printed Pharmaceuticals • Drug delivery solutions• Patient & HCP cloud• Consumer & Patient Marketing • Digital Marketing • Adherence & Compliance techniques• Digital Health Outcomes• Software as a Medical Device• Drug-Device Connectivity Combination Products• Generative AI tools Roles: •. Digital Marketing • Digital Health • Digital Strategy and Transformation

Experience

1. Director of Digital Health Product Management

   Bristol Myers Squibb

   Feb 2024 — Present · Princeton, NJ, US

   Accountable for the success of multiple Digital Health projects in our portfolio:• Leading enterprise-wide Digital Health initiatives spanning discovery through commercialization • Developing pioneering AI/ML-enabled early detection solution for Oncology/NSCLC with rapid deployment strategy through a combination of product developments, partnerships and alliances • Implementing advanced clinical studies and early diagnosis leveraging ML/AI to enhance rare cardiovascular disease diagnosis • Pioneering wearables on clinical studies & trials to explore additional biomarkers to improve safety and efficacy • Spearheading digital marketing optimization and analytics for key therapeutic brands • Establishing agile methodologies and digital transformation frameworks • Introducing AI analytics co-create and analyze solutions

Education

• The University of Salford

  B.Eng, Electronic Computer Systems

  1990 — 1993

• The University of Salford

  MSc, Electronic Control Systems

  1994 — 1995