Jaseel K P

About Jaseel K P

Brand Strategy and Performance Marketing professional with 8+ years of experience in advertising and digital marketing. Currently working as Performance Marketing Lead at Xpresso Global, focusing on driving scalable growth through data-driven marketing, paid media, and conversion-focused campaign strategies.Previously worked with Loudchilli Media, gaining extensive experience in brand communication, integrated digital campaigns, and managing end-to-end client accounts across B2B and B2C segments.Strong exposure to advertising operations including client pitching, onboarding, campaign planning, content calendars, creative coordination, approvals, and campaign delivery. Experienced in working closely with designers, video editors, copywriters, and social media teams to ensure consistent and high-quality brand communication.Hands-on experience in performance marketing with a focus on Meta Ads, Google Ads, lead generation campaigns, A/B testing, and ROI-driven optimization for national and international clients. Proven ability to align creative strategy with business objectives to deliver measurable business growth.Also experienced in offline and print branding, including menus, posters, hoardings, in-store branding, and FMCG packaging—coordinating with creative teams and print vendors to maintain strong brand consistency.Core strengths include:• Performance Marketing & Paid Media• Brand Strategy & Communication• Campaign Messaging & Creative Direction• Social Media & Content Planning• Creative Coordination (Design & Video)• Print & Brand Collateral Management• Client Relationship & Workflow Management

Experience

1. Performance Marketer

   Xpresso Global

   Mar 2026 — Present

Education

• AWH Engineering College, Kuttikattoor

  Bachelor of Technology - BTech, Ece