Jasdev Lamba
Markets & Sales Leader - Cybersecurity Service Line for Uki, Emea & Apj @Cognizant
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WORK HISTORY
Markets & Sales Leader - Cybersecurity Service Line for Uki, Emea & Apj @Cognizant
London, GB
Responsible for driving strategic growth and managing the full P&L for Cognizant’s Cybersecurity Service Line across Europe and APJ within the Global Growth Markets (GGM) business unit. Leading a high-performing team of regional sales leaders, I oversee go-to-market strategy, partner ecosystem development, and market expansion initiatives. My focus is on delivering sustainable growth through strategic sales leadership, deep client engagement, and differentiated cybersecurity offerings aligned to industry needs. I lead the teams across all verticals and end-to-end customer portfolio of accounts.
EDUCATION
Nagpur University
Bachelor of Engineering (BEng), Mechanical
ABOUT JASDEV LAMBA
I am a seasoned cybersecurity and technology executive who is passionate about driving transformation across businesses, customers, products, and operations. I have a solid track record with 20+ years of experience in cybersecurity sales, technical sales, consulting and delivery, scaling and delivering repeatable revenue. I lead Cognizant’s Cybersecurity Global Growth Markets teams for UK, EMEA, APJ regions to accelerate enterprise cyber transformation and deepen executive engagement with a focus on building go-to-market strategy and expanding the cybersecurity footprint. I partner across leading cyber technology vendors, manage partner alliances, analysts and advisor’s relationships, unlocking new revenue streams. Based in London, I l am heading up a global team of regional sales leaders and security architects, responsible for Cyber GTM.Previously, Head of Professional Services at IBM Security Business Unit in the UK for 11+ years.Fully conversant in SOC/SIEM, threat management, cloud and infrastructure security, security operations and incident response, identity and access management, zero trust, application and data security, and vulnerability management related tech domains and services. Trusted Adviser working with CxO community and Business Heads to influence decision making. External Speaker at various forums.
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