Jasdeep Chugh

About Jasdeep Chugh

I am very fortunate to have led amazing research and design teams for over 20 years, creating products that bring delight, impact lives and deliver value. This journey has enabled me to champion new experiences driven by customer research and user needs across mobile, enterprise, retail and small businesses. Thriving in making connections around concepts, people, and initiatives led by a service mindset is a true joy. I strive to build and celebrate high-performing teams, story-tell insights in new ways to champion initiatives, form cross-functional partnerships, and transform organizations through purposeful change.

Experience

1. Sr Director - Research & Insights

   Salesforce

   Aug 2020 — Present · Bellevue, WA, US

   Leading mixed-methods research teams for a wide portfolio of cloud experiences for Digital 360 Marketing ecosystem. Champion new ways to story tell insights, delivering large scale research efforts across customer profiles including enterprise, international and small business segments with a Jobs to Be Done (JTBD) framework. Drive research for new experiences including marketing automation, B2C/B2B solutions, customer data platform, AI and reporting tools.Drive insights and analytics partnerships to triangulate data across qualitative & quantitative studies, adoption KPIs and benchmark metrics.

Education

• University of Calgary

  M.Sc., Psychology (Cognitive Ergonomics)

  1996 — 1999

• The Wharton School

  Certificate, Business Analytics: Data to Insights

  2019 — 2019

Skills

• Information Architecture
• Product Management
• Usability
• User Research
• User-Centered Design
• Human Computer Interaction
• Mobile Devices
• User Interface
• Cross-Functional Team Leadership
• User Experience
• Leadership
• Mobile Applications
• Contextual Inquiry
• User Interface Design
• Interaction Design
• Mobile Technology
• Agile Methodologies
• Management
• User Experience Design
• Telecommunications
• Strategic Partnerships